Powerful Instagram Marketing Tips (That Actually Work) in 2022

Every big corporation that is on Instagram uses some unique and powerful Instagram marketing tips to increase their sell.

As you know, Instagram was launched only for entertainment purposes like photos, video sharing, and messaging only for iPhone, but after that in 2012, Facebook bought Instagram then the concept and purpose of Instagram changed.

On Instagram, there are 1 Billion active monthly users, and 500 users daily use the story feature. If you think from a business mind, this platform is best for marketing.

Instagram is the most popular platform among other social media. Many Instagram user open their Instagram after wakeup in the morning.

Instagram now became an addiction to youth. So you can use this in your marketing—many big brands like Amazon, Flipkart, etc.

They are doing next-level marketing on Instagram because they know that Instagram is the best platform to reach audiences.

If you are new to Instagram and planning to start your own business, then you should know powerful Instagram marketing methods or tips.

On Instagram Marketing, we researched a lot and found many interesting facts and powerful tips. So in today’s article, we will give you Powerful Instagram Marketing Tips (That Actually Work) in 2021.

Read this full article. It will help you a lot. Remember, this article will be updated on a regular basis with new suggestions in the future.

#1 Switch To Business Profile

Many people don’t know about this feature. First, you have to switch your normal personal profile to a business profile. A business profile gives you many advanced features. 

These features will help you in marketing a lot. Follow the below-provided instruction to switch business profile.

First of all, 

• Open the Instagram app and go to your profile and tap the three-bar option in the top right corner.
• Tap on Settings and then open Account.
• Tap on “Switch to Professional Account.”
• Tap business and follow the next steps.

After the switch to a business profile, now you have lots of advanced features like Instagram Insight, Instagram Shopping, Instagram Ads, Primary & Secondary message inbox, different contact options (you can add an email address, phone number, location).

Every brand on Instagram uses a Business profile because you can see your posts reach, story reach, amount of followers visit your profile, etc. 

Your followers can easily get the contact option on your profile. This is the first tip for those who do not know about marketing.

#2 Know Your Audience

A little primary research can help you to know about how to reach your audiences.

These facts will help you to target the audience. The most active Instagram users age 18-29. India is the largest Instagram market. Most urban residents use Instagram.

But that does not mean you should only target urban residents. You have to find out what your audience likes or dislikes. If you want to know about your likes and dislike is to use Instagram insight.

You have to know your audience’s reaction to your different Posts. You have to find which type of Post your audience wants to see.

#3 Use Instagram Insight

Instagram insight is the most useful features for every brand who are providing service or products. From Instagram insight, you can track your audience’s activity on your Post.

You can see which type of post people are liking most and create a high engagement rate. This is the most useful tool, but a new business profile on Instagram does not properly use it.

That’s why new businesses cant do good marketing on Instagram. If you use this tool properly, then your marketing strategy will boost.

#4 Optimize Your Profile Properly

A well-optimized profile can attract more followers and can give a good impression of your brand. 

You must optimize your profile properly because it helps you to do marketing. So apply these below-provided tips on your Instagram profile.

Instagram giving you 150 characters; you have to speak about your brands in simple words, so use carefully use 150 characters. Do not use the Hashtag in your bio because it looks unprofessional.

If you have a website of your brand, then add your website link in your profile because it will help you to reach your audience to your website, and it looks professional.

Your brand name must be included in your username. While set your username, do not use any number or symbol. And your Instagram Name should contain your brand name.

You must set a good profile photo with a good and visible logo with soft color. A profile photo can attract more people to your profile.

Add your contact info like email address and telephone number, and direction of your company location in the call to action button.

#5 Run Instagram Ads

Big brands like Amazon, Flipkart, Google run Instagram Ads very target audience. Instagram ads can reach your brand globally. Instagram ads will run only from the business profile. You can run ads for your Post or a story.

Instagram allows you to run ads on your control; you can set the audience’s age limit on audience type and interest. So this is the best way to marketing your brand.

#6 Create Visually Compelling Content

Instagram is purely based on visual content like photos and videos. Make sure your pictures and videos are well composed, well it and in focus.

If you use an image instead of a photo like animation or infographic, make sure that they are clear, crisp, and easy to read.

You can show you behind the scene like your office, production factory, storefront. It creates trust among your consumers. You can post videos and IGTV videos.

#7 Build a Community by Using Hashtag

This is the best technique for marketing on Instagram. You can create a powerful hashtag related to your company then make that Hashtag popular among your audience.

When the audience uses those hashtags, it will create great engagement, and your brand will be more popular.

Many brands like Nike run their hashtag campaign in the winter season because we all know those sales go high during the winter season, so that time they start hashtag campaign smartly. So you choose the perfect time to start the hashtag campaign.

#8 Create Instagram Story

Many brands use Instagram stories because they receive a very good response from the audience story is a very good feature for Instagram’s marketing strategy.

Provide valuable content in your story; they will give more retention. When your followers tag you in their story, you can repost their stories in your story; it can create an honorable feeling for your consumer.

#9 Use Story Highlight Feature

You should use the Instagram Story Highlight feature; this will help you to preserve your top Stories content, so it doesn’t disappear after 24 hours, which is very good for followers.

When you create an album of your stories, you should use a good looking and quality image for the album because it can affect your profile look.

#10 Please Do Not Over Post

Your followers want to see your consistency but not over-post from your brand’s profile.

People may unfollow your profile due to only this reason because people will irritate you after seeing you’re over-post. So do not over Post can give you bad results, so be aware.